22 April 2009
Cosmopolitan magazine was always a bad joke to me. i thought it embodied some of the worst stereotypes about women. but the other night i did a huge wander through archives of their covers that i found in various places online. that look! that 80s big hair sex kitten look was just astounding. and now i can’t stop looking! the man who shot most of those covers is the legendary Scavullo. the woman who engineered that Cosmopolitan style and philosophy is Helen Gurley Brown. if you don’t know Scavullo, Google him. as for Ms. Brown [Ms?] well she had her own brand of feminism. calling it feminism pisses a lot of people off, or did. but feminism does come in many packages. Ms. Brown has a new book out about her “Bad Girls Go Everywhere“ by Jennifer Scanlon. the review by Salon senior editor Laura Miller says it better than i [‘cuz honey i just make purses for a living…]. i never thought about “class prejudice” as being a reason for the backlash against Ms. Brown’s viewpoints. and i never thought i would look back at these covers and think- hot damn! perhaps a comment at the end of the Salon article summarizes it best “…Brown basically urged women to fulfill men’s fantasies. That’s not feminism.”
image credit TFS forums. the model is Janice Dickinson.